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Marketing News
New from the WebSiteMarketingPlan.com Network
Grassroots Marketing Seminar with Shel Horowitz
Details about Shel Horowitz Grassroots Marketing Seminar and Dinner, St. Louis, Missouri.
Marketing - All About Focus
Author of this article shares tips for applying target marketing techniques to the real world, using the marketing of software as an example.
Marketing - The Next Level
Article defines marketing and gives step-by-step instructions on how to target customers for products or services. Focuses on customer needs and product benefits.
Increasing Conversions Through Action-Oriented Copywriting
Copywriter Karon Thackston takes you step-by-step through increasing your Website conversions with effective Website copy.
How Do I Improve My Web Site Conversion Rate? Part 1
Steve Jackson answers the questions: What do you mean by conversion? What strategies are best when no "online conversion" is possible? What if the product you sell is also sold on several other Websites? What should one look for in the Web logs? Plus more.
How Do I Improve My Web Site Conversion Rate? Part 2
Questions answered in this installment include: Does it help to track visitor behavior through software? What measurement software tools do you recommend? What is an average conversion rate? How do I consistently improve Website conversion rates?
How Do I Improve My Web Site Conversion Rate? Part 3
The final installment of this three part series answers: How do keywords effect conversion rate? Does PPC effect conversions? How do you cater to all of the types of people visiting your Website?
Syndicated Content for Your Site
Add Web Site Marketing Plan Network headlines to your Website with this syndicated RSS feed. Follow link for instructions.
Overture vs. Google AdWords
Ed Kohler explains the differences between two pay per click advertising programs, Google AdWords and Overture. He discusses ad syndication, matching, competitive bidding, landing pages, and more.
Superbowl 2005 Advertising and Marketing Lessons
Advertisers, performers, announcers and coaches involved in the 2005 Superbowl demonstrated several marketing and management lessons during the course of the game.
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